CRITICAL THINKING AND PERSUASIVE WRITING

Persuasive writing according to Macmillan ENGLISH,is the writing that tries to influence a reader to accept  an idea,adopt a point of view, or perform an action.
 Readers who do not recognize persuasive writing or do not know how to think critically about it run the risk of having their ideas and actions "engineered". They may be persuaded unconsciously to  accept ideas, adopt points of view,and perform action. To prevent being manipulated in this way,readers can apply critical thinking skills to all persuasive writing they encounter.

Critical thinking refers to analyzing and evaluating the information presented to you or that you plan to present to others in defense of an opinion (Macmillan,1986)
 The following advertisement is an example of persuasive writing. Unless you applied critical thinking skills to the ad,you might unconsciously be persuaded to buy Beam the next time you need toothpaste

                Buy the Best!  Buy BEAM!
Here are the reasons you'll be glad you did:

1.BEAM is the creamiest,most delicious-tasting toothpaste on the market today.

2.BEAM comes in a streamlined,see-through plastic container specially designed by fashion great Pierre Piette.

3.You'll be welcomed into the BEAM-ers, a prestige group whose members include rock music favorite Tom-Tom Toomey.

4.BEAM-ers win more friends and influence more people.

5.Millions of Americans have become satisfied BEAM users. Shouldn't you be in their ranks?

     WILL CONTINUE